Butternut Box (PR)
The Poo(ch) Pendant
The Big Idea
Dog log drip just dropped.
Your dog’s poop says a lot about its health, so Butternut Box did the only logical thing and immortalised one dog’s poop into real solid gold. Coined the ‘Poo(ch) Pendant’ the 18ct gold-plated necklace contained a real poo sample and proved that when you feed your dog fresh food, their gut health improves.
Social
I wrote, shot and edited this fun social film, going behind the scenes of where the necklace was made.
Talent
We got reality star and actress Jess Impiazzi and her golden boy Buddy to front the campaign.
Reaction
The reaction was understandably, mixed. But overall pawsitive.
Lorraine thought it was a joke. The Daily Star called it ‘Poo-ellery’.
But overall people started to get a penchant for The Poo(ch) Pendant.
Credits (2025)
Agency: House of Oddities
Creative Director: Sarah Gerona
Executive Producer: Juan Leon
Talent: Jess Impiazzi and her dog, Buddy
Creative Lead: Lucy Pennock
PR Director: Julia Devonshire
Talent Scout: Jessamy Worms
Production Co-ordinator: Jordan Edwards
Designer: Rachel Lewis
CCO: Darren Smith
CEO: Sachini Imbuldeniya