The Poo(ch) Pendant

The Big Idea

Your dog’s poop says a lot about its health, so we decided to say something unforgettable. To shine a spotlight on canine gut health, we immortalised one very healthy (and lucky) doggy’s doo-doo into real solid gold. We coined it the ‘Poo(ch) Pendant’ - a luxury gold locket containing a real poo sample that was collected from the owner’s home and couriered to a top-secret jeweller, welded shut forever, and presented as proof that when you feed your dog the best in fresh, even their poo comes out royally.