Tesco - Egg Era

A great dish starts with simple, quality ingredients.

To spread this message on socials and extend Tesco’s wider brand campaign, we created a month-long TikTok takeover celebrating and obsessing over one ingredient. First up was the humble egg.

We made 21 original pieces of content all about eggs. partnering with various creators and chefs to bring them to life. The campaign reinforced Tesco’s commitment to quality and value through its Finest range, proving that when it comes to great food, it starts with the freshest quality ingredients.

By tapping into niche communities like #JazzTok and trends like #Hopelesscore, we made the egg top of the FYP. Proving Tesco’s Finest range isn’t just great value for money, it’s excellent quality too.