Hi, I’m Lucy. I've spent the better part of a decade in advertising, picking up a wide range of skillsets, lots of hands-on experience, and some very silly stories along the way (feel free to ask, but whatever you do, don’t mention Worthing).

I started out in 2017 as a wee account exec at Havas London. These days, I develop creative campaigns and write copy for all sorts of brilliant brands and businesses. I've penned brand platforms, crafted integrated campaigns, and worked on everything from live experiential PR stunts, to social content, to OOH and film. Mostly in FMCG, but I’ve also worked across fashion, beauty, retail, and lifestyle.

I know how to champion a good idea and bring it to life without dumbing it down or leaning on tired clichés. I'll happily own the red thread, keep the vibes in check, and get the job done from the initial concepting phase, all the way through to final delivery.

What do I like to do outside of work? Give me some decks to groove behind (check out @delulutunes for mixes), a yoga class to topple over in, or a cinema to switch off in. I’m definitely a multi-hyphenate creative with tons of passion for solving problems and who puts purpose at the heart of everything I try to do. Big believer in sustainability and having integrity, as well as this lil adage: “Gang up on the problem, not each other.”

"The Queen of Copy" — her words, not mine.
(Sachini Imbuldeniya, CEO, House of Oddities)

BRAND PLATFORMS
INTEGRATED CAMPAIGNS
MULTICHANNEL COPYWRITING
EXPERIENTIAL ACTIVATIONS
EARNED AND OWNED IDEAS
SOCIAL AND DIGITAL
INFLUENCER STRATEGY
CONTENT CREATION
ZILLENIAL/GEN Z AUDIENCES