Hi, I’m Lucy. I’m a senior creative and copywriter.
I conceptualise and make social content, craft 360 campaigns and pen juicy ideas that earn attention.
In my seven years working as an ad creative, I’ve worked hard at developing my skillsets. That might be writing a film script or OOH copy, shooting social content or getting a brand picked up in the press for doing something bonkers.
What inspires me outside of my day job, is what makes me good at my day job. That’s getting outside (give me a sea to swim in any day), going to the cinema (check out @thefilmspiel) and dissecting Taylor Swift’s discography.
CV & Education
House of Oddities (Creative Lead) March 2025 - Current (Freelance)
BBH London (Senior Creative ) October 2024 - March 2025 (Freelance)
MSL (Senior Creative) Aug 2024 - Sept 2024 (Freelance)
Bullfrog, Keep Left, Les Mills, Social Chain Feb 2024 - Aug 2024 (Freelance)
Catch A Fire (Mid Weight Creative), Nov 2023-Feb 2024 (Perm)
neverland (Mid Weight Creative), May 2022-May 2023 (Perm)
The&Partnership (Junior Creative), April 2020-May 2022 (Perm)
3 Monkeys Zeno (Junior Creative), Jan 2019-March 2020 (Placement)
TBWA/Neboko (Junior Creative), July 2019-Dec 2019 (Placement)
School of Communication Arts 2.0 Sept 2018-July2019 (Education)
Havas London (Account Executive), Feb 2017-July 2018 (Perm)
Communic’Art (Communications Assistant), July 2016-Dec 2016 (Internship)
University of Edinburgh, Sept 2012-July 2016 (Education)
Clients & Charities
adidas, Aperol, Age UK, Butternut Box, Campari, Dolmio, Durex, ellaOne, Flora, F&F, Foxy Bingo, getir, giffgaff, Kopparberg, Maltesers, M&M’s, NSPCC, Snickers, Tesco, Tetley, Toyota, Tony’s Chocolonely, Sport England, Stokke YOYO, What3Words, The Wildlife Conservation Society, Upfield, Violife.
Volunteering
Digital Volunteer at Beat
Contact
lucyannpennock4@gmail.com