Maltesers - The Lighter Side
Being a new Mum is wonderful but TOUGH. Like, “no-one-tells-you-your-tits-leak-and-your-brain-thinks-this” kinda tough. So, to raise awareness we spotlighted some of the real and raw issues new Mums struggle with when it comes to managing their mental wellbeing AND a baby.
In partnership with Mama Tribe, the films reflect the importance of seeing the lighter side of life. Being a Mum’s not about sweeping tough stuff under the rug, but showing that laughing through it with your mates (whilst also digging into a bag of Malts) helps more than we might realise.
Credits
Agency: The&Partnership
ECD: Andre Moreira
CD: Jim Stump & Mel Peters
Creative Partner: Hannah Roe
Director: Astrid Saloman