F&F Home - Cosy Girl

To support the launch of Tesco’s revamped F&F Home range and its debut on TikTok, we turned the iconic ‘Cool Girl’ online archetype into the more relatable and timely ‘Cosy Girl’.

While the ATL campaign ran across OOH and TV, we showcased the fashion credentials of F&F Home by reimagining this same sense of style and creativity in a way that felt authentic to our social native audience. We made 5 TikToks leaning into the tropes of 'Cosy Girl' who’s all about comfort, calm, and serenely curated home vibes—offering a playful, on-trend contrast to the world of ‘cool girl’, and inviting a new generation to see F&F Home as stylish and accessible.